Toyota Safety Sense was developed because Toyota has always made safety a central priority, long before introducing one of the world’s most celebrated driver-assist technologies. The company operates a specialized division dedicated to advancing safety innovation. In 2011, Toyota launched the Collaborative Safety Research Center (CSRC) to enhance its focus on mobility safety.Toyota's Safety Research Center Marks 100th Project
Toyota Safety Sense was developed because Toyota has always made safety a central priority, long before introducing one of the world’s most celebrated driver-assist technologies. The company operates a specialized division dedicated to advancing safety innovation. In 2011, Toyota launched the Collaborative Safety Research Center (CSRC) to enhance its focus on mobility safety.
The recent wildfires in California have been devastating for those affected, along with their families and friends. Support has been pouring in from across the state, nation, and world—including from corporations. Among these companies, Toyota has stepped up to provide assistance to those impacted by the fires. Each year, Toyota contributes to the American Red Cross and SBP, an organization dedicated to helping people and communities recover from natural disasters.
In recent years, the Toyota RAV4 Prime has established itself as one of the most attractive plug-in hybrid SUVs available. This model is celebrated not only for its impressive driving dynamics but also for its array of premium features. For 2025, Toyota has rebranded the vehicle as the RAV4 Plug-In Hybrid.
Toyota is recognized as a leader in practical, safe, and reliable vehicles. Whatever you’re looking for, a Toyota makes a perfect choice for a college student’s car. With a diverse lineup, Toyota offers something to suit everyone’s needs and preferences, from sporty and performance-oriented cars to comfortable and luxurious models. These cars are top choices for college students.
Toyota is one of the most popular automakers in the world, renowned for its reliability, value, and safety. Toyota vehicles also feature enjoyable and helpful technology, paired with high-performance engines that cater to daily driving needs or deliver a sporty ride. These notable performance and technology features make Toyota an even better choice in 2024.
Toyota is the world's largest automobile manufacturer, boasting a rich history that spans several decades. Let's explore how Toyota evolved to become the leading name in the automotive industry.
National Car Care Month - Spring Cleaning and Maintenance Tips
Ensuring your safe arrival at school, work, or the grocery store is paramount. Toyota has dedicated considerable resources to crafting vehicles that prioritize collision avoidance and safety for you and your passengers.
As temperatures drop, give extra care to your car's tires. Cold air causes air molecules to contract, resulting in lower pressure that affects both performance and fuel efficiency.