Toyota is the world's largest automobile manufacturer, boasting a rich history that spans several decades. Let's explore how Toyota evolved to become the leading name in the automotive industry.
Early History
Toyota Motor Corporation began as a division of Toyoda Automatic Loom Works in Japan. It was founded as an independent company in 1937 under Kiichiro Toyoda's leadership. Initially, the company produced vehicles for the Japanese military during World War II, but it faced the threat of bankruptcy once the war ended.
Toyota Motor Sales Co.
In 1950, Toyota established Toyota Motor Sales Co. in Japan, followed by Toyota Motor Sales U.S.A. in Hollywood, California, in 1957. Sales in the United States began in 1958 with 287 Toyopet Crown sedans and one Land Cruiser. The Toyopet vehicles were deemed underpowered and overpriced, leading to their discontinuation in 1961. However, the Land Cruiser earned a reputation as a durable all-terrain vehicle and remained the sole Toyota vehicle in the U.S. market at that time.
Rise in Popularity
The release of the Toyota Corona in 1965 marked a turning point. Designed specifically for American drivers, the Corona helped triple the company's sales by 1966. In 1968, Toyota introduced the Corolla, which has since become the world's best-selling passenger car.
By 1975, Toyota had surpassed Volkswagen to become the top import brand in the United States. Throughout the 1980s and 90s, the company maintained its dominance as a leading automotive manufacturer. In 1987, Toyota launched Lexus as a separate sales channel, beginning the sale of luxury vehicles under this brand in 1989.
In 1998, Toyota expanded its lineup with the Tundra, its first full-sized pickup truck, and the Prius, the first mass-produced gasoline/electric hybrid vehicle.
In 2003, Toyota introduced the Scion brand, targeting younger consumers through innovative marketing strategies. The company continued its growth trajectory through the 2000s and 2010s, producing popular models like the Tacoma and the Highlander.
Today, Toyota stands as the world's largest vehicle manufacturer, with millions of cars sold annually. If you're interested in a Toyota vehicle, we have an exceptional selection at our Toyota dealership. Contact us today to learn more about the Toyota vehicles available at our dealership.
